360 Campaign for San Francisco Event Guides

My Role

Creative Director, Project Manager, Designer

Context

I selected and gave Creative Direction to illustrators to produce fun and unique artwork. The imagery would be used to promote SF Station’s extremely popular ‘Best of’ content related to New Year’s Eve and Halloween. In many cases I would take the final artwork and finish the design to fit into the various formats required for the 360 Campaign as well as add company branding.

Reach

More than 5 million in distribution to the local market

Assets Produced:

• City Billboards (Fisherman’s Wharf, Inner/Outer Richmond, The Mission)
• Posters (Distributed all over the SF Bay Area)
• Flyers(Distributed all over the SF Bay Area)
• Landing Pages
• Email Blasts (Over 1 million emails sent)
• Email Newsletters Banners
• Social Media Images + Messaging
• Web Header Banner Insertion (mobile and desktop)
• Ad Networks (Google Ads, FB, Twitter, StumbleUpon, Pinterest, Instagram)

Artists:

Juan Leguizamon, Matthew Jay Fleming, Sam Taylor, Jay Howell, Steven Wilson